Cipton — Ad Metrics Cheat Sheet

The break-even numbers behind every product. Turn the knobs, the whole table recomputes live.
Break-even ROAS

Sales you need per $1 of ad spend just to not lose money. Lower is easier. = 1 ÷ margin.

Break-even CPA

Most you can pay to land one order and still break even. It equals your profit per order.

Profit @ target ROAS

What you actually pocket per order once ads hit your target ROAS. This is the real goal, not just break-even.

Margin

Profit as a % of price after cost + fees + shipping. High margin = a low, easy ROAS bar.

Set shipping to your real avg pick-pack-ship cost. 3% is a normal Shopify Payments rate. Target ROAS is the profit level you're aiming ads to hit.
Product Margin Break-even ROAS Break-even CPA
(= profit/order)		 Profit @ 3× ROAS Cost Price
How to read it: A 1.6 break-even ROAS product makes money the second your ads beat 1.6× spend. If your real Meta cost-per-purchase comes in under the Break-even CPA, that product is profitable at that spend. The last column shows what you keep per order once ads hit your target ROAS — that's the number that actually grows the business.

Green ROAS = easy (under 1.5) · amber = moderate (1.5–2.2) · red = tight (over 2.2, needs sharp ads). Costs are Sol's landed cost from your 9/14 sheet — keep internal.